Before we start, I have to send a special shout out to Annika Barranti and Dianna Walla for their help in my absence; these awesome ladies made sure that all the data was recorded so there wouldn't be a huge gap in statistics. Please join me in thanking them! (Pssst--Annika's got a sale going on one of her adorable patterns (coupon code: POSY50) and Dianna just put out a gorgeous tee. Just saying.)
Neck accessories continue to be popular over this month, capturing 47% of the Hot Right Now real estate. There was a bit of a shakeup in the other categories--surprisingly, given an assumption that they'd be popular in the Northern hemisphere summer, vests have been replaced by toys. Cowls and socks also took a larger percentage of the average than previously. Cardigans and pullovers remain about the same.
There were some wild variations throughout the month in garment type, but most items remained steady overall. The beginning of the month saw mostly organic interest in patterns, with few major publications or sales. While the few promotions during that time period (a sale from Thea Colman's BabyCocktails and a promotion by Brenda Burrell) bumped pullovers and cardigans, and shawls respectively, the biggest swing occurred at the end of May with the publication of Ashore with Friends, a collection by Cecily Glowik MacDonald that featured a number of sweaters. This caused a spike in cardigans and a drop in neck accessories. There was a further spike in sweaters and cowls in the first week in June due to the anniversary celebration of The Plucky Knitter, which featured sales and collections showcasing her yarns. The end of the month saw a tick back up in neck accessories, which was a bit contrary to the big publication of the time, Knitty First Fall 2013, which only had three neck accessories this time around. Other notable spikes include a kid's spike around June 7th due to the presence of many patterns by Elena Nodel, and a small spike in cardigans when Knitty debuted.
Overall, while there were some large publications that debuted during this time, quite a lot of the changes that occurred were the result of organic searches and results. It will be interesting to see if there is a marked difference between the two sources of traffic over time. What do you think will occur?